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- This brings me to the last challenge that I would like to discuss, "using the evidence effectively"

- There are two main uses that I would like to note.

- The first is what I have been talking about to this point--making the case for health promotion, especially to policymakers

- And the second, which I believe is equally, if not more important, is "to improve our practice" of health promotion

- In terms of the first, I have already suggested a number of ways in which we can make the case more effectively than we have in the past--they include collating and presenting the evidence in a form and language which is compatible with the ways in which policymakers work and view the world

- In doing so, we have to be somewhat careful that we don't compromise our values and integrity--but I am confident that we can find a way to do this.

- With regard to the second use, I believe that we have a long way to go,but there are some approaches developing which can help us improve our practices, and at the same time, help us in making the case to decision-makers

- In particular, I would like to speak briefly about two of these approaches--Quality Assurance and Best Practices