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- Thus, we must do our best to tailor the communication media to the particular audience.

- I'm sure I'm not telling you anything you don't already know, but sometimes it is helpful to remind ourselves that not everyone is as "information rich" as we are

- Finally, we need to remind ourselves once again that health promotion is, or should be "participatory" and that the more people are involved in our activities at all stages, the more they will know about them and will be willing and keen to use what comes out of them.

- Thus, my final suggestion for sharing evidence on the effectiveness of health promotion is to "involve everyone".