- The group also concluded that "Health promotion initiatives should be evaluated in terms of their processes as well as their outcomes" and recommended that policy-makers should "ensure that a mixture of process and outcome information is used to evaluate all health promotion initiatives"

- In other words, what we were trying to do is to define the nature of the "evidence" that should be considered acceptable in assessing the effectiveness of health promotion interventions

- That is, the Working Group tried to address the second challenge, namely, defining what is acceptable evidence in health promotion