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The basic idea of this scheme consists in the fact that new medical and information technologies in the contemporary world (see the bottom of the scheme) beget processes that exert a destructive effect on the therapeutic interrelationships of doctors and patients; this effect is indicated with a dotted line under the black circle in the centre of the scheme.** The variety of therapeutic approaches and methods begot by new medical technologies and thrown on the market of medical services (the left-hand branch of the scheme) has reached its critical point when doctors are no more able to make optimal therapeutic decisions and their prescriptions become more and more random. The variety of the agents of paramedical effects begot by new informational technologies (the right-hand branch of the scheme) is so great and their effect on the population is addressed to the unconscious to such a considerable extent that their influence exceeds the opportunities of public health services to counteract even downright swindle and, as a result, causes an unprecedented variety of therapeutic demands on the part of the population. The variety of consumer demands in combination with the uncertainty of doctors’ therapeutic decisions begets a potentially conflict situation (the black circle in the centre of the scheme) that destroys therapeutic links between doctors and patients (the dotted line). The interosculation of cultures begot by the growing migration processes begets, in its turn, a variety of medical and consumer sub-cultures, which makes the situation more complicated. Cultural differences in medical services offered to the population as well as in the expected effects become so considerable, remaining mostly unconscious, that they appear to be beyond any direct external regulation.