Strategic Management of Health Services Organization
HSADM 2150
Fall Term 1998
Detailed Class Description
Part I; Situational Analysis

CLASS
NO.		 DATE TOPIC(S) PRESENTER TOOLS TEACHING
TECHNIQUES		 READINGS/ASSIGNMENTS
1
 9/8/98 Course Introduction Zanardelli TOWS Matrix Lecture and Discussion
  • Text Chaper 1
  • The Work of Leadership:
     Heifetz and Lourie; Harvard Business Review; Jan-Feb, 1997


Asignment #1: Future Prediction
2
 9/15/98 Strategic Marketing Guskey
  • Marketing Audit
  • Internal/External Analysis
  • Market Intelligence Process Model
Lecture, Discussion, and Group Work
  • Text Chaper 8
  • The Marketing Audit: A Tool for Health Service Organizations; Berkowitz and Flexner, HealthCare Management Review, Vol. 3, No. 4, Fall 1978, Aspen Systems Corporation
  • Consolidation of Key Questions Used in Conducting an Internal/External Analysis
  • Organizing the Market Intelligence Function: Guskey and Heckman; Association of Marketing Theory and Practice
3
 9/22/98 Situational Analysis, The External Environment Zanardelli and Bonati
  • Trend Identification and Extrapolation
  • Environmental Trends/Issues Plot
  • NGT and Focus Groups
  • TOWS Matrix with a focus on TO
  • Group presentation on "Future Predictions"
  • Lecture,
    Discussion, and Group Work (Family Health Council Case)
  • Text Chaper 2
  • Wake-Up Call: Dychtwald; Critical Issues in Aging
4
 9/29/98 Market Structure/Competitor Analysis and Assesing Internal Capabilities Zanardelli and Krantz
  • Pareto analysis
  • TOWS Matrix with a focus on WS
  • Porter's Five Forces Analysis
  • Product Life Cycle Analysis
  • Mapping/Gap Identification
Lecture and Discussion
  • Text Chaper(s) 3 and 4
  • Competitive Strategy, Techniques for Analyzing Industries and Competitors; Porter, The Free Press, New York, 1980; Pages xiii-xx, 34-46, 47-74.
5
 10/6/98 Developing Strategic Alternatives Zanardelli
  • TOWS Matrix
  • Product Life Cycle
  • Market Engry
      Strategy/Organizational Objectives Analysis
  • Kanter's Strategic Pyramid for Innovation
  • video re: IDS
  • Class discussion
  • Group Presentations
  • Text Chapers 6 and 7
  • Cognitive Bias in Everyday Strategic Planning
  • The Hidden Traps in Decision Making Hammond, Keeney and Raiffa
6
 10/13/98 Developing Strategic Alternatives (continued) Zanardelli Same as for Class #5
  • Case Presentation; Wills Eye Hospital Case
  • Class discussion
  • Text Case #15
    "Wills Eye Hospital: A Specialty Hospital Survivor"
7
 10/20/98 Strategic Alliances and Business Combinations Tom Tomson, Glenn Gilette, Kate Dewey  
  • Class discussion
  • In-class case
  • Text Chaper15
    The Portable MBA 3rd edition Strategic Alliances Others to be announced
8
 10/27/98 Financial Feasibility and Sources of Capital (Date changed from original class schedule.) Michael J. Kane  
  • Lecture
  • Economics in Plain English
    Leonard Silk Chapters 4, 5, and 9
9
 11/03/98 Developing Strategic Alternatives (cont.) Zanardelli Same as for Class 5
  • Case Presentations; Conclude Wills Eye Hospital Case
  • Presentation of Sisters of Charity Case
  • Class Discussion
  • Handout; 1997 Wills Eye Hospital Annual Report
  • Text Case #7 Sisters of Charity
10
 11/10/98 Financial and Operating Analysis; "Doing the Numbers" Gregory S. Finerty, CPA
  • DuPont Analysis
  • Ratio Analysis
  • Operating Variables Analysis
    		•
    • Lecture
    • Class Discussion
    • Case Presentation; "St. Margaret's Hospital CA": Financial and Operating Analyses
    • Text, Chapter 10 pp.328-334
    • Gapinski text excerpts; Chapter 12
    • Herzlinger text excerpts, Chapter 5
    11
    		 11/17/98 Strategic Control; The Balanced Scorecard Zanardelli HBS's Robert S. Kaplan's "Balanced Scorecard"
    • Lecture
    • Class Discussion
    • Application Exercise
    • Text, Chapter 13
    • Using the Balanced Scoreboard as a Strategic Management System
    • The Balanced Scorecard Measures That Drive Performance; HBR; Kaplan and Norton
    • Harvard Management Update articles
    12
    		 11/24/98 THANKSGIVING HOLIDAY; ENJOY!!
    13
    		 12/1/98 Strategic Control; The Balanced Scorecard (conclusion);"SPNM"/Strategic Perspectives in Non-Profit Management Zanardelli HBS's Robert S. Kaplan's "Balanced Scorecard"
    • Case Presentation: "United Way of SOutheastern New England";
    • Lecture;
    • Class discussion
    • Review readings on the Balanced Scorecard assigned for Class #11
    • (11/17/98);
    • United way case;
    • SPNM Handout;and case analysis excerpts
    14
    		 12/8/98 Group Presentations Groups As appropriate to the presentations/analysis
  • Group Presentations; Question and Answers
    		•
  • Text; Appendices A,B, and C
    		•