- Innovation and Research
- Joseph M. Katz Graduate School of Business
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Peggy Liu named a Rising Star by the Association for Psychological Science
The honor recognizes researchers early in their careers whose innovative work has advanced the field and signals great potential for continued contributions.
As Ben L. Fryrear Chair in Marketing and associate professor in Pitt’s Joseph M. Katz Graduate School of Business, Liu’s research and teaching expertise is in consumer behavior with a focus on work that increases the appeal of health activities in social contexts.
In 2021, Liu won $115,000 in the Pitt Innovation Challenge with Jacqueline Burgette from the School of Dental Medicine, for their “Healthy Teeth Healthy Me Family Activity Box” to prevent tooth decay in vulnerable children.