Children besides consuming products are primary consumers of information; they possess a high grade of curiosity about the atmosphere that surrounds them, they are very open to the sources of information like parents, teachers and media, and they ask many questions. They possess the influence that when they propose to their parents stock or social projects that benefit the children, parents are convinced with easiness; messages that the children communicate to their parents in connection with their health, education and security will capture this way immediately the attention. Children give to the message credibility and genuineness before the parents and other adults.