The theme that I chose to use was the theme that "Food is Medicine". If you go to bed hungry at night, you're not looking for antibiotics, you're not looking for fancy drugs that we might be looking for in the U.S. or in Europe, what you need is food.  Food is your medicine.  And so, I talked about the GMO issue and mentioned many of the things that I will mention to you.  And at the end of that talk an Italian Senator came to me and said you know, I heard what I had to say, and I was totally opposed to GMO's before you spoke and now, I think they're the greatest thing I've ever heard of.  And she said I'm going to vote for them whenever I get the opportunity.  And a number of other people who were aides to other Senators came and said we have not heard a lot of this before because Greenpeace and the anti-GMO people had essentially shut down the scientists, the plant scientists who really know this area, from talking. 

              They said one of the reasons that we get hit with all the time is because a lot of the people working on plants get money from big Agribusiness.  Monsanto supports them, Syngenta supports them, other places support them and so they just get labeled as being "shills of industry", they're just toeing the industry line because industry is paying them.  I thought, well here might be an opportunity where I could in fact do something good.  I've run a few previous Nobel campaigns for good causes, and I thought of all the Nobel Prize winners that I know, there is not a single one, not one of us, who works for the agricultural business.  We're not in with big agri-business, we have nothing to do with it and so this argument that the anti-GMO people were using could not be used against us.  And that seemed to me quite a good thing.