this reason, the tobacco control movement has had to target its efforts as
strategically as possible. This particular ad was recently placed in major
newspapers throughout the country in response to Philip Morris’s activities
in the Czech Republic. As many of you know, last year, the tobacco giant
conducted a cost benefit analysis to allay the fears of some Czech
law-makers that smoking was a drain on state coffers. In fact, according to
Philip Morris, tobacco use reduced overall costs to government because many
smokers died before they could collect on their earned state benefits.