Many organizations are vying to set “the” standard for reviewing and judging quality in medical websites. There is great prestige factor as well as great financial incentives to be considered “the” organization that assigns quality seals, provides site accreditation or training for online practitioners.

Providers and consumers alike are left asking:

- Which is the most authoritative?

- Who has the “best” code?

- Who is ensuring that the websites are in compliance with their own codes?

- Who has the fewest competing interests?

- Which organization is the most ethical?

- Which organization should I believe?