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There are several proven and tested technologies that can address these challenges. One technology which we observe to be especially relevant is based on Associative Memories. In this approach, similar to how the human brain works, a ‘memory’ is created for every entity. There may be a memory of a given expert, a memory for a given procedure, etc. In Associative Memories, each observation is recorded with its context – what is the connection of this memory with other memories, in what context, and how many times was this observed? This forms then the basis of a true, real-time knowledge–store against which a variety of reasoning methodologies can be performed. This technology represents a significant opportunity to harvest and tame the power of “Big Data” in a way that is coherent with human cognition.