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  If you were to compare the situation on the West Coast, there are significant differences in impact due to variations of soil, topography, building structure, and population distribution.  Quakes on the West Coast are more localized due to soil, etc. and population is concentrated, 24M people in southern California but all in close proximity challenge in NMSZ is the people are spread out across a wide 8-state region, and the fact that the quake resonates across a large region based upon soil differences.  This will have a significant local, regional and national economic impact on: the retail community; warehousing/distribution; tourism dollars; transportation dependent roadside businesses; in summary a major disruption of commerce.