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Grower Benefits:

Improved stress tolerance allows earlier planting and further reduces yield variability and grower financial risk
70-80 million acres in US suffer yield losses due to moderate water stress. 
The most critical time for water stress is near pollination and flowering.  e.g. yields with or without irrigation can vary 100%.  Dry land acres (Kansas) can yield less than 100 bu/a without irrigation and 200 bu/acre with irrigation. 
About 15% of US corn acres are irrigated.  A lot more acres would grow corn if yields were higher due to drought tolerance.  About 20 million acres in US would benefit from a drought tolerance gene that gives a 10% yield increase.  An additional 5 million acres could move from some other crop to corn if we had drought tolerance.  On these new acres we would capture 100% of new units sold and associated trait fees etc.

Science:

Gene C source is transcription factor from arabidopsis.  Found in arabidopsis screens.  In the process of moving this gene into crops.
Gene D is a different gene from microbial sources which confers broad stress tolerance to cold, heat and drought.  What we show here is drought tolerance.
Water availability and temperature stress are major causes of yield loss
We use our Genomics platform to screen for genes which reduce yield loss under these conditions
The bottom right pictures show target genes in Rice plants under common stress conditions