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1.Doug McAdam, John D. McCarthy and Mayer N. Zald, "Introduction: Opportunities, mobilizing structures, and framing processes toward a synthetic, comparative perspective on social movements in Doug McAdam, John D. McCarthy, and Mayer N. Zald, eds, Comparitive Perspectives on Social Movements: Political Opportunities, Mobilizing Structures and Cultural Framings. Cambridge, UK: Cambridge University Press, 1996, p. 6.
2.http://www.frameworksinstitute.org/ezine29.html Frameworks- advocates are inclined to approach message development as an exercise in differentiation between disparate groups, and not as identifying a cultural construct consistent with the use of mass media. Put another way, the desire to identify messages and mediums for Left-Handed Lithuanians in Louisiana is seen as a more legitimate focus for advocacy than is the task of finding a broad set of values to connect Louisianans of multiple ethnicities and political orientations.