Yes, a better evaluation system would involve actually reading each article for quality but then this entire congress is dedicated to the difficulties of reconciling peer review judgments. When it comes time to evaluating faculty, most people do not have or care to take the time to read the articles any more! Even if they did, their judgment surely would be tempered by observing the comments of those who have cited the work. We call this citation context analysis. Fortunately, new full-text capabilities in the web make this more practical to perform.