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For the third essential service,

Inform educate, and empower people about health issues -

The local public health agency can work with news agencies to provide information to its citizens about ways to improve cardiovascular health such as walking.

An example of the 4th essential service, mobilize community partnerships to identify and solve health problems would be working with a local block watch group to make it safer for residents to walk at night or providing instruction in CPR and other rescue techniques.