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Behavioral approaches to obesity are based on two assumptions: first, that eating and exercise behaviors are related to body weight and secondly, that behaviors can be modified by changing both the antecedents, or cues in the environment, that come before the behavior and lead to its occurrence, and the consequences, or reinforcers, that come after the behavior and increase its frequency [2].

Behavior Therapy is based on the principle of learning theory

- Classical Conditioning (behaviors/reactions associated with stimuli)
- Operant Conditioning (behaviors to positive/negative reinforcement or punishment)