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5/ Promotion of social action through targeted projects including the AIDS memorial quilt, communications activities in tertiary institutions and promotion of social action in the news media;

6/ Behavioral research to provide insight into youth responses to HIV/AIDS.

Although elements of the Beyond Awareness Campaign involved mass media communication, for the most part activities centered around the development of a range of generic communications products including the development of a set of 11 thematic leaflets which were made available in all 11 languages, thematic posters, development of guidelines, policy and protocol documents, utility items and the like. Also see ACTIONAID Strategies for Hope.