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Television and radio programming are primarily oriented within an entertainment education framework. The most prominent example in this regard are Soul City for youth and Soul Buddyz for children which have utilised drama formats. Six million South Africans now under 15 will likely contract HIV and die of consequent AIDS soon, even though this can be prevented.

Use has also been made of interactive formats such as loveLife’s Scamto series, and documentary programming, such as the Beyond Awareness Campaign’s Living Openly project. Bringing sex into the open is a large goal.