There are four basic analysis strategies in focus groups:

Transcript-Based Analysis--transcripts are the primary data source. This strategy produces the most depth and detail; but is very time-consuming.  It can take, depending on the topic, between 10-16 hours per focus group in analyzing and preparing the report.

Tape-Based Analysis--here the tapes are the main source of data.  You need to listen to the tapes, review the other data, prepare a shortened transcript of the most relevant discussion, and prepare a brief summary for each focus group.  This approach requires between 6 and 10 hours.

Note-Based Analysis--the primary data source is the field notes taken during the sessions.  The moderator and the assistant moderator debrief following each session, using the tapes and other materials, a summary is prepared for each focus group, and then a composite analysis report for the full set of groups is prepared.  This approach may require 3-4 hours per focus group.

Memory-Based Analysis--the primary source is the moderator’s memory of the discussion, sometimes augmented by field notes.  This type of analysis is most of the time presented orally, immediately following each focus group.  The advantage is the immediacy and speed with which it can be provided.  The oral presentation last about an hour for each focus group.