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Focus groups are used in many arenas. Typical focus groups will have from 8
to 10 participants seated together with a moderator. Most of the time the
focus group moderator is a professional, independent researcher hired by the
organization sponsoring the research to conduct focus group sessions and
provide an objective, unbiased analysis of the results. Participants in
focus group are compensated for attending and sharing their opinions with an
honorarium. Usually the range is $40.00 to $100.00 depending upon the
nature of the study. Everything people say during the focus group is kept
confidential.
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