Learning
Empiricism
Classical (Pavlovian) conditioning
Second order conditioning
Extinction
Stimulus generalization
Stimulus discrimination
Classical conditioning in humans
Albert and the rat
Instrumental conditioning
The law of effect
Operant conditioning (B.F. Skinner)
Skinner Box
Shaping behavior
Successive Approximations
Schedules of reinforcement
Types of reinforcement and punishment
(positive vs. negative)
Partial reinforcement
Social Psychology
The power of social beliefs
Self-fulfilling prophesy
Social comparison theory
Attribution theory
Cognitive dissonance
The power of the situation
Conformity
obedience
The presence of others
Social relations
Altruism and helping
Aggression
Love and Attraction