Minutes of October 20, 1997 Meeting



	The meeting convened at 2:03 p.m. in room 817 Cathedral of
Learning.

	UPBC members present were: Mary Ann Barber, Toni Carbo, Jerome
Cochran, Richard Colwell, Deborah Friedman, Van Beck Hall, Gordon MacLeod,
James Maher, Josephine Olson, Richard Pratt, Arthur Ramicone, Ellen Beam
Rudy, Alec Stewart, Michael Stuckart, Bruce Williams, and Philip Wion.
Also present were: Carol Carter, Margaret Duronio, Lisa Janezic, Jeffrey
Liebmann, William Madden, Jeffrey Masnick, Carol Neuner, and Robert Pack.
	UPBC members not present were: Justin DalMolin, Thomas Detre,
Ingrid Glasco, Brian Hart, Margaret Rechter, Peter Shane, and Susan
Whitney.

Approval of the Minutes and Report of the Chair

	The minutes of the September 29, 1997 UPBC meeting were approved.
Maher reported that the Budget Committee of the Board of Trustees would be
discussing a proposed faculty retirement incentive program at its next
meeting.

Discussion of Institutional Advancement Activities

	Carter provided an overview of the organization of the
Institutional Advancement area and discussed the five necessary components
of a successful fund raising campaign, including: building a case for
support; creating a plan and a timetable; recruiting volunteer leadership;
facilitating stakeholder advocacy; and developing prospects.  Carter
explained that the case for donor support must be exciting and uniquely
representative of the University, covering various endowments, as well as
facilities and programmatic needs.  The plan and timetable provide a road
map for staff and volunteer activities.  Volunteers leaders include a
broad variety of individuals capable of providing peer-on-peer
solicitation.  Stakeholder advocacy activities are intended to unite the
University community as a team working with leaders at various
organizational levels.  Carter explained that Institutional Advancement
has greatly increased its list of prospective donors in the past year.
	Carter detailed a few recent gifts to the University in support of
endowed chairs and program support for core academic areas totaling nearly
$7 million.  She emphasized the importance of articulating consistent
institutional goals for a fund raising campaign and minimizing conflicts
between different areas of the University when soliciting donations.

Matters Arising

	Concern was expressed regarding the University's efforts at
communication with the local community and elected officials as recently
reported in the media.  Maher indicated that the new Executive Director
for Public Affairs has been reviewing the University's existing
communication efforts.  He added that these efforts are already extensive
and people outside the University have recognized the improvement in
overall communication in recent years.

	The meeting adjourned at 3:18 p.m.