Tuesday, 15 September 2009
Frames and Decisions
Natalie Gold, University of
12:05 pm, 817R Cathedral of Learning
Abstract: "Framing effects" occur when the presentation of a decision-problem affects the choice that is made. They are notorious in the "heuristics and biases" literature, which catalogues deviations from rational decision-making. I present an analysis of framing effects, in the course of which I show that framing is a part of the decision process, even in decisions that are not offensive to rational choice theory. Incorporating framing into our picture of decision-making has implications for issues in philosophy and in social science; I give some examples.