450 Schoolhouse Rd., Johnstown, PA  15904

133 D Biddle Hall

(814) 269-2972

I have conducted 50+ research studies while at Pitt-Johnstown in the Marketing, Economic Impact and Tourism fields, resulting in 16 scholarly journal articles.

 

Click links below to view some of my work or check out my Google Scholar page.

 

An affordable, sustainable tourist QoL model: the case study of Appalachian mountain towns

Journal of Hospitality and Tourism Insights, October 2020

 

Tourist motivations for visiting heritage attractions: New insights from a large U.S. study

International Journal of Leisure and Tourism Marketing, Spring 2017

 

Heritage tourism's economic contribution: A Pennsylvania case study

Tourism Economics, December 2016

 

Affordable, sustainable local economic research for small urban areas...

Local Economy Journal, Fall 2016

 

Using marketing research and positioning techniques to create IMC campaigns  for...schools

Atlantic Marketing Journal, Winter 2015

 

 

    Skip Glenn and John McGrath presenting research results to business and political leaders at the annual Economic Summit

 

I have conducted 50+ research studies while at Pitt-Johnstown in the Marketing,

Economic Impact and Tourism fields, resulting in 16 articles published in scholarly journals.

 

Click  the links below to view some of my work or check out my Google Scholar page.

 

 

An affordable, sustainable tourist QoL model: the case study of Appalachian mountain towns

Journal of Hospitality and Tourism Insights, October 2020

 

Tourist motivations for visiting heritage tourism attractions: New insights from a large U.S. study

International Journal of Leisure and Tourism Marketing, Spring 2017

 

Heritage tourism's economic contribution: A Pennsylvania case study

Tourism Economics, December 2016

 

Affordable, sustainable local economic research for small urban areas...

Local Economy Journal, Fall 2016

 

Using marketing research and positioning techniques to create IMC campaigns for...schools

Atlantic Marketing Journal, Winter 2015

 

 

      Skip Glenn and John McGrath

  presenting research results to business and political leaders at the

       annual Economic Summit

I have conducted 50+ research studies  resulting in 16 journal articles.

 

Click on the links below to view two recent projects, or view more on my Google Scholar page.

 

An affordable, sustainable tourist QoL model: the case study of Appalachian mountain towns

Journal of Hospitality and Tourism Insights, October 2020

 

Tourist motivations for visiting heritage tourism attractions: New insights from a large U.S. study

International Journal of Leisure and Tourism Marketing, Spring 2017

 

 

 Skip Glenn and John McGrath presenting

research to business and political leaders

Skip Glenn and John McGrath

presenting research to Johnstown leaders

I have conducted 50+ research studies in the Marketing, Economic, and Tourism fields, resulting in 16 journal articles.

 

       Tap the button below to view a

           collection on my projects.

McGrath

Google Scholar Page

Skip Glenn and John McGrath

presenting research to

Johnstown regional leaders