Questions for FreeMarkets Case
- How
does FreeMarkets Online create value for its customers?
How is it different from existing/traditional models? (please answer
each in brief bullet points, trying to make as many different points
as you can)
- Assess
the company’s business model. What
are its strengths and weaknesses? (please list brief bullet points, making
as many different points as you can)
- Which
of the following alternatives should the company choose in order to go
forward? (answer in one or two short paragraphs)
- Horizontal
market expansion or vertical market dominance?
- Technology
and user support subscription licensing?
- Networked
purchasing information systems?
- Are
there others?