Amazon Questions to Answer
- Visit the Amazon.com (www.amazon.com), Barnes & Noble.com (www.bn.com),
Borders.com (www.borders.com), Walmart.com (www.walmart.com) and Kmart (www.bluelight.com)
web sites. Compare the product/service offerings and online customer
experience available on each site. What are the strengths/weaknesses of each
site? (1 page maximum)
- Is there any evidence to support Bezos' debunking of the "7 Myths about the
Internet?" Describe briefly the evidence there is to support his statements. Do you agree? (7
bullet points)
- What is Amazon.com’s current strategy (at the time of the case)? Do you
believe in that strategy? (1 paragraph)
- What has occurred since the time of the case? (1-2 paragraphs)
- How should Amazon.com execute its strategy? What are the key challenges to
be overcome? (1-2 paragraphs)