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As I work in a School of Public Health this is an unusual forum for me. How many of you work within the US tobacco industry? (about 60%). How many work for the tobacco industry outside the US? (about 25%). How many work outside the tobacco industry? (about 15%). Iím going to provide my own personal perspective on tobacco harm reduction.

This was an invited lecture at the annual meeting for the Tobacco Merchants Association (an organization of tobacco industry representatives). The lecture is also available at: http://www.tobaccoprogram.org/fouldstma.htm web page.